First {local} consultancy company dedicated to data-driven marketing transformation in Belgium

root: was born in 2017 out of the association of two renowned digital experts, Stéphane Lucien (ex-IPG Mediabrands, Space, Ogilvy, …) and Benoit Michielsens (ex-Dentsu Aegis, Havas) who decided to join forces to launch the first {local} consultancy company dedicated to
data-driven marketing transformation in Belgium.

Our service

root: provides a broad consultancy service offering mostly based on three phases (Analysis / Evaluation / Activation) to guide its clients and their business organizations through their Digital Transformation from a vision to a technological and data-driven vision and strategy. root: is active in digital data-driven transformation (AdTech & MarTech), in-housing projects and talents outplacement as well as in product development. root:’s model is all about senior consultancy, based on daily fees or fixed mission fees. No media rev-share.

Besides pure consultancy, since 2020, root: has created two divisions, alt+, a 'sales house/digital agent' division in which we represent brands as a preferred partners and put our best effort to market, sales and represent the portfolio to the whole media market as well as alt-, an alternative digital agency in which we manage digital media campaigns (paid social, programmatic and direct buys).

Our mission

Our team has a vast amount of experience in managing technical media infrastructure and implementing effective operating models in order to have more control in a rapidly changing market.

root: is built around your needs as a partner from being your project-based consultancy to being your digital agent or digital agency, and everything in-between.

From small businesses to international companies, root: manages your goals, empower your business, advice your strategy, and represent your brand.

Our mission is to empower our clients and their business organizations for data-driven transformation.