First {local} consultancy company dedicated to data-driven marketing transformation in Belgium

root: was born in 2017 out of the association of two renowned digital experts, Stéphane Lucien (ex-IPG Mediabrands, Space, Ogilvy, …) and Benoit Michielsens (ex-Dentsu Aegis, Havas) who decided to join forces to launch the first {local} consultancy company dedicated to
data-driven marketing transformation in Belgium.

Our service

root: provides a broad consultancy service offering mostly based on three phases (Analysis / Evaluation / Activation) to guide its clients and their business organizations through their Digital Transformation from a vision to a technological and data-driven vision and strategy. root: is active in digital data-driven transformation (AdTech & MarTech), in-housing projects and talents outplacement as well as in product development. root:’s model is all about senior consultancy, based on daily fees or fixed mission fees. No media rev-share.

Besides pure consultancy, since 2020, root: has created two divisions, alt+, a 'sales house/digital agent' division in which we represent brands as a preferred partners and put our best effort to market, sales and represent the portfolio to the whole media market as well as alt-, an alternative digital agency in which we manage digital media campaigns (paid social, programmatic and direct buys).
Click here for more info about AltPlusMedia

Root also created and launched MyAds Platform, a one-stop shop for creating and distributing premium, brand-safe and sustainable digital campaigns.
MyAds Platform was launched in 2018 in Belgium with its IMPACT version only. The ACTION version is now available in Belgium, France and Spain. The platform also provides access to the UK, Germany and Luxembourg. This international expansion will enable us to further enhance our optimization algorithms while retaining the core values of the MyAds.
Click here for more info about MyAds Belgium
Click here for more info about MyAds France
Click here for more info about MyAds Spain

Our mission

Our team has a vast amount of experience in managing technical media infrastructure and implementing effective operating models in order to have more control in a rapidly changing market.

root: is built around your needs as a partner from being your project-based consultancy to being your digital agent or digital agency, and everything in-between.

From small businesses to international companies, root: manages your goals, empower your business, advice your strategy, and represent your brand.

Our mission is to empower our clients and their business organizations for data-driven transformation.