root: was born in 2017 out of the association of two renowned digital experts, Stéphane Lucien (ex-IPG Mediabrands, Space, Ogilvy, …) and Benoit Michielsens (ex-Dentsu Aegis, Havas) who decided to join forces to launch the first “media” data-driven consultancy firm in Belgium.
root: provides a broad service offering mostly based on three phases (Analysis / Evaluation / Activation) to guide its clients and their business organizations through their Digital Transformation from a vision to a technological and data-driven vision and strategy. root: is active in digital data-driven transformation as well as in product development. root:’s model is all about senior consultancy, based on daily fees or fixed mission fees. No media rev-share.
The combination of both digital Martech profiles and high level senior consultants results in a very strong team with an exceptionally broad experience in Digital Marketing with a specialization in (media) data, modelling, analytics & programmatic buying/automation.
Our mission is to empower our clients and their business organizations for data-driven transformation.